United Aqua Group

LEADERSHIP

Craig Goodson

President

Lee Rincon

CFO

George Zorbas

President of UAG Holdings

Kyle Erwin

VP of Sales

Danielle Seales

Director of Customer Operations

Renee Cruz

Manager of Owner Care

Shaina Wan

Manager of Strategic Vendor Partnerships

Craig Goodson

President

Craig is a 25-year veteran of the swimming pool industry with experience ranging from retail, construction, service, territory sales management, regional sales, national sales management, distribution and manufacturing. He believes the key to being successful is building long lasting relationship with honesty, sincerity, and above all, trust.

Craig has been married to his wife Carrie for 23 years with 3 boys — Bradey (A sophomore at the University of Alabama), Connor (HS Junior) and Riley (7th Grader). Craig enjoys running, golfing and watching Alabama football with family and friends.

George Zorbas

President of UAG Holdings

From nearly two decades of prior investment banking and hedge fund position, Mr. Zorbas brings significant corporate finance expertise to the UAG executive team including raising debt and equity capital, evaluating and managing investments, and executing M&A transactions. At UAG, Mr. Zorbas is responsible for actively managing the diversified corporate treasury.

Originally from Phoenix, Mr. Zorbas now lives in Las Vegas with his wife and two young boys. He enjoys sports, traveling and spending time outdoors with his family.

Kyle Erwin

Director of Sales, Southeast

A ten-year veteran in the pool industry, Kyle is in charge of recruitment and sales in the South/Southeastern part of the country at UAG. His focus is to grow the membership and work with existing members so their businesses are able to fully take advantage of everything United Aqua Group has to offer.

With his wife and three kids, Kyle enjoys the warm weather in the Southeast and loves to cook. Additionally, he loves sports and follows the University of Kentucky athletics in basketball and football.

Renee Cruz

Member Care Manager

Renee joined UAG in 2012 with a background in F&B Purchasing in the Casino sector. As Member Care Manager at UAG, she is in charge of documenting and streamlining all member care processes efficiently. Renee enjoys traveling and trying new restaurants and cuisines.