Craig Goodson


A 24 year veteran of the swimming pool industry with experience ranging from retail, construction, service, territory sales management, regional sales, national sales management, distribution and manufacturing, Craig oversees both the sales and member care departments at UAG. He believes the key to being successful is building long lasting relationship with honesty and sincerity.

Craig has been married to his wife Carrie for 22 years with 3 boys, Bradey (A freshman at the University of Alabama), Connor (HS Sophomore) and Riley (6th Grader). Craig enjoys running, golfing and watching Alabama football with family and friends.

Scott Ferguson

Vice President

With over 17 years of experience in the pool industry, Scott is in charge of recruiting quality new members in the west, helping to expand and strengthen UAG and its network. Scott's passion comes from building relationships and helping members earn more, learn more, and buy better.

Outside of work, Scott loves playing golf and working outside in the yard on projects big and small, but most of all he enjoys spending time with his wife of more than 26 years, and his three children.

Rosalind Sullivan

Chief Financial Officer

An accomplished financial executive and leader, Rosalind brings over 25 years of accounting, finance and FP&A experience to the UAG executive team. For the last 20 years, she served as Chief Financial Officer for an international healthcare organization. She currently oversees all accounting, finance and human resources functions. Rosalind obtained her MBA from Massachusetts Institute of Technology Sloan School of Management, a Master of Science in finance from Indiana University and she is a Certified Public Accountant.

She enjoys traveling and spending time with her husband and three sons.

George Zorbas

President of UAG Holdings

From nearly two decades of prior investment banking and hedge fund position, Mr. Zorbas brings significant corporate finance expertise to the UAG executive team including raising debt and equity capital, evaluating and managing investments, and executing M&A transactions. At UAG, Mr. Zorbas is responsible for actively managing the diversified corporate treasury.

Originally from Phoenix, Mr. Zorbas now lives in Las Vegas with his wife and two young boys. He enjoys sports, traveling and spending time outdoors with his family.

Kyle Erwin

Director of Sales, Southeast

A ten-year veteran in the pool industry, Kyle is in charge of recruitment and sales in the South/Southeastern part of the country at UAG. His focus is to grow the membership and work with existing members so their businesses are able to fully take advantage of everything United Aqua Group has to offer.

With his wife and three kids, Kyle enjoys the warm weather in the Southeast and loves to cook. Additionally, he loves sports and follows the University of Kentucky athletics in basketball and football.

Renee Cruz

Member Care Manager

Renee joined UAG in 2012 with a background in F&B Purchasing in the Casino sector. As Member Care Manager at UAG, she is in charge of documenting and streamlining all member care processes efficiently. Renee enjoys traveling and trying new restaurants and cuisines.

Joe Fassbender

Business Transformation Manager

Joe is the Business Transformation Manager at UAG. Working with all departments, Joe analyzes UAG's operations and finds room for automation and improved efficiency. He also works on managing projects to completion and ensuring success across departments at UAG. Meeting members, understanding their goals and frustrations drives his passion to make UAG the best organization possible.

Before joining UAG, Joe graduated from the University of Wisconsin with a Bachelor’s in Chemistry. Outside of work, Joe spends most of his free time working on his Master’s in Computer Science as well as hiking, traveling, and eating sushi with his wife.

Carla Napire

Marketing Manager

With over seven years of marketing experience, Carla is in charge of member communication, brand identity, and digital marketing for UAG. Her passion to always be at the forefront of new marketing technologies and platforms ensures that UAG provides seamless user experiences on both traditional and digital platforms.

Carla enjoys traveling, exploring the outdoors and spending time with her husband, their four year old son, and their Border Collie/Lab Jake.

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