Pool Equipment Supply Group

When your business needs high-quality pool and spa products that don’t break the bank, UAG has you covered. Our membership offers exclusive benefits and special discounts to enhance your purchasing experience. Plus, you get to work with 250 of the industry’s top vendors. Contact us today to see what membership could mean for your business.

About UAG

United Aqua Group has been one of the nation’s leading pool equipment suppliers since 1963. We partner with the industry’s best pool and spa builders, retailers, and service companies to help them craft inviting outdoor spaces that will last for years to come.

Pool Equipment

UAG Benefits for Pool Service Companies

When you become a UAG member, you unlock opportunities that help you earn more, build equity, learn more, and buy better. Here’s how.

Earn More

When you join UAG, you can get more than distribution for less than distribution. Find all the pool and spa products you need at the same time without having to go to multiple suppliers. Discover how it pays off to become a member.

Build Equity

Did you know the average member saves up to $180,000 annually just by getting their products through UAG? Save money and build equity every time you buy through:

Access exclusive rebates every time you make a group purchase. Rebates are issued in the form of stock shares that we transfer directly to your UAG holdings.

Earn extra points from select vendors with each purchase you make. You can allocate ARP toward more products, travel funds, educational opportunities, and more.

Access bulk purchasing, pallet quantity discounts, close-out product sales, early buys, promos, and exclusive sales when you join.

Learn More

Get the most out of your membership  by taking advantage of member-only education and training opportunities to become an industry expert. You can sign up for everything from educational symposiums and networking events to peer support programs and the annual UAG conference.

Buy Better

Get your pool cleaners, pumps, filters, and more for less than what distribution offers. Here are a few more ways you can buy better through UAG:

UAG Vendor Partners

UAG members have access to a generous selection of affordable products thanks to our 250 vendor partners.


To fully take advantage of all the benefits UAG has to offer, and to help our purchasing organization remain strong and highly competitive, it’s advised that members purchase at least 75% of their product through UAG. In the event that you don’t buy any product through the Group you only owe your monthly membership dues.

UAG does offer the ability for qualified individuals to obtain a line of credit.

Our commitment to ensuring a robust and stable financial foundation for our organization and our members is reflected in the comprehensive financial review process we conduct for prospective members. This is to ensure a successful relationship and promote continuous growth year after year.

UAG follows a meticulous selection process when admitting new members to the Group. Our focus is fostering a collaborative environment and setting new standards in innovation, enabling members’ businesses to thrive now and in the future. As the Group expands, members benefit from increased buying power, consequently driving up stock price and setting new benchmarks of excellence.
Our financial strength is also supported by our portfolio of investments, which includes not only commercial real estate properties but also private equity groups. This diversified approach to investment allows UAG to harness different avenues of growth and revenue generation, enhancing the overall financial resilience of the Group.
Because orders are shipped directly to members from UAG’s vendor partners, we recommend you have enough space to receive and store the products you buy but do not immediately use.
Most recently, UAG forged a partnership with Lowe’s to offer our members even more exclusive benefits. We also partner with many of the industry’s trusted vendors like Pentair, Hayward, Fluidra, Solenis and BioGuard.
No! The relationships that you have grown to depend on will not change. Most UAG members buy as much as they can through the Group. It’s our hope that through UAG you will strengthen current relationships, discover new ones and find even more opportunities for savings.
Any business owner serving the pool and spa industry! Whether you boast years of experience and seek ways to enhance profitability, are contemplating selling your business, or plan to hand over ownership to a family member, even if you operate a maintenance or repair business and aim to expand, UAG welcomes you with open arms. We are a vibrant community of passionate pool professionals who not only love what we do but also relish the joy of having fun while doing it.

Become a UAG Member

Get the pool equipment supplies you need at the rate you want when you join UAG. After more than 60 as the industry’s leading pool supply group, we have the resources and experience you need to earn more, learn more, and buy better. Become a member today to start reaping the benefits.