United Aqua Group

Pool Retailers

Pool Retailers

UAG is the one-stop shop for all things pool and spa supplies for retailers nationwide. With thousands of the market’s highest-quality products available, we have everything your customers need to build and maintain premium pools. That’s the UAG advantage.

About UAG

UAG has been the industry’s leading pool retailer supply group for more than 60 years. But we’re more than a pool supplies group for product retailers. We’re a collaborative of residential and commercial swimming pool and spa builders, retailers, and service companies nationwide who have banded together to form the nation’s largest and most prestigious buying group.

From 1963 to now, our mission has remained the same: to enhance the wealth and expertise of every member while providing the most compelling buying experience in the pool and spa industry. If you’re a pool retailer, UAG is the name you can trust to supply the products your customers need most.

Pool Retailers

UAG Benefits for Pool Retailers

Pool Retailers

Earn More

Every UAG member shares profits and innovative ideas within the company. Become a member to gain access to exclusive manufacturer rebates so you can build wealth with every purchase.
Pool Retailers

Learn More

Attend year-round educational and networking events where you can learn from over 300 of the top pool professionals.
Pool Retailers

Buy Better

Getting the pool products your customers need at an affordable rate just got easier. Members enjoy manufacturer-direct pricing along with easy access to hundreds of trusted brands without compromising their valued vendor relationships.
Pool Retailers

UAG Partners

UAG proudly partners with more than 250 of the following vendor types.


You earn equity in UAG by accruing stock through annual vendor rebates, which are calculated based on your purchases. Our company’s financial stability has yielded consistent growth and strong returns since it started in 1963.

Log into our members-only e-commerce site to browse thousands of products from our 300+ vendors. Simply add your selections to the cart, and check out when you’re ready. You can even upload an order from a spreadsheet.

Yes. As a UAG member, you get to earn and keep manufacturer rebate money. We award millions of dollars in rebates to members annually in the form of company shares and stock, enabling you to grow your equity quickly. We offer additional savings through our Aqua Rewards Program (ARP).
Since orders are shipped directly to members from our vendors, you should have enough space to receive and store the products you purchase but don’t plan to use immediately.
Our Aqua Rewards Program (ARP) is an account used to accrue money for UAG travel and learning experiences. It allows members to earn an average of 3% back on most purchases with us. ARP points can be used for travel reimbursement for our annual conference and educational events as well as other purposes.
United Aqua Group has alliances with roughly the industry’s top-tier vendors, including Hayward, Pentair, Fluidra, Waterway, BioGuard, Sigura (Lonza), and HC Harrington. We offer access to thousands of items—including virtually everything you would buy at distribution—all at the low prices you would expect with group purchasing.
With exclusive member-only discounts from UAG’s BizUnite Services, you can enjoy substantial discounts on business-critical products and services—like credit card processing, office supplies, computers, payroll services, overnight delivery, health and business insurance, 401K retirement programs, GPS tracking, timesheet management, fleet fuel programs, and more.
No. Your relationships with manufacturers’ representatives that you have grown to depend on for product knowledge, warranty, and promotional opportunities will not change when you become a UAG member. Since UAG is a powerful force in the industry, our vendors deeply value their partnerships with us.
When you become a UAG member, you also earn equity in the company. The annual UAG Conference is an opportunity to learn about UAG’s new initiatives and financial performance, provide feedback to our leadership team, network with other pool and spa professionals, and celebrate your organization’s success with fellow members. You will also cast your vote for candidates for our Board of Directors and attend a vendor trade show. We even host guest speakers along with numerous educational and recreational activities throughout the week.
UAG carefully selects its members. We attract the best of the best candidates for membership to sustain year-over-year growth and ensure long-term financial stability even amid challenging economic conditions.