WHO WE ARE

We're Knowledgeable

With decades of industry experience, United Aqua Group has been a pool industry leader since inception. Our unmatched expertise and commitment to innovation ensure the best client experience.

We Care

We value our members and the relationships we build with them. We strive to show our members how much we care through proactive problem-solving, personalized support, and continuous education.

We're Fun

We like to infuse a little bit of fun into everything we do. After all, we’re not your typical buying group; we’re a community of passionate pool and spa professionals who love what we do and love having fun while we do it.

We Collaborate

Collaboration is at the heart of our community. We believe that by working together, sharing ideas, and supporting each other every step of the way, we can achieve more together than any one person could achieve alone.

Our Leadership Team

Craig Goodson Headshot

Craig Goodson

President

Len Fainer Headshot

Len Fainer

Vice President

Danny Lee Headshot

Danny Lee

VP of Finance

Who We Are

George Zorbas

President of UAG Holdings

Kyle Erwin Headshot

Kyle Erwin

VP of Sales

Cindy MacLean Headshot

Cindy MacLean

Director of IT Development & Operations
Brittany Burridge Headshot

Brittany Burridge

Senior Marketing Manager

Veronica Starback Headshot

Veronica Starback

Member Care Manager

Who We Serve

UAG serves residential and commercial pool and spa professionals of all types across the industry.