WHO WE ARE
We're Knowledgeable
With decades of industry experience, United Aqua Group has been a pool industry leader since inception. Our unmatched expertise and commitment to innovation ensure the best client experience.
We Care
We value our members and the relationships we build with them. We strive to show our members how much we care through proactive problem-solving, personalized support, and continuous education.
We're Fun
We like to infuse a little bit of fun into everything we do. After all, we’re not your typical buying group; we’re a community of passionate pool and spa professionals who love what we do and love having fun while we do it.
We Collaborate
Collaboration is at the heart of our community. We believe that by working together, sharing ideas, and supporting each other every step of the way, we can achieve more together than any one person could achieve alone.
Our Leadership Team

Craig Goodson
President

Len Fainer
Vice President

George Zorbas
President of UAG Holdings

Sherry Ramsey
Controller

Kyle Erwin
VP of Sales

Cindy MacLean
Director of IT Development & Operations

Brittany Burridge
Senior Marketing Manager
Who We Serve
UAG serves residential and commercial pool and spa professionals of all types across the industry.
- Gunite builders
- Vinyl builders
- Fiberglass builders
- Retail companies
- Service companies
- Above ground retailers & installers






